Tag: experience economy
15 March 2013 /
Engaging Workshops & Meetings
Internal Marketing is a Key Leadership Practice
The hardest part of an organization, and therefore its management, is sharing the enthusiasm with the entire organization, especially when most of the people in there are making one-tenth to one-fiftieth of what top managers make. Selling the company to their customers, or within their market segment, is a piece of cake compared to selling it to the actual people who work for it. And...