Tag: marketing

15 March 2013 / Engaging Workshops & Meetings
Internal Marketing is a Key Leadership Practice

The hardest part of an organization, and therefore its management, is sharing the enthusiasm with the entire organization, especially when most of the people in there are making one-tenth to one-fiftieth of what top managers make. Selling the company to their customers, or within their market segment, is a piece of cake compared to selling it to the actual people who work for it. And...

10 September 2012 / Agile & Scrum
Co-creation, what is it good for?

So what is this co-creation you're starting to hear about? It's actually a business strategy focusing on customer experience and interactive relationships. Co-creation allows and encourages a more active involvement from the customer to create a value rich experience. As there are several ways to tackle uncertainty in building new products (Lean, Agile, Iterate...) it came to our attention that most of them still are...