Tag: research

10 September 2012 / Agile & Scrum

Co-creation, what is it good for?

So what is this co-creation you're starting to hear about? It's actually a business strategy focusing on customer experience and interactive relationships. Co-creation allows and encourages a more active involvement from the customer to create a value rich experience. As there are several ways to tackle uncertainty in building new products (Lean, Agile, Iterate...) it came to our attention that most of them still are...